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March 2009 Archives

ECHOES Meeting in Accra, Ghana

Entry: Bill Guyton

On March 9th, Charlie Feezel from World Cocoa Foundation met with our partners in Accra, Ghana to discuss progress on the "Empowering Cocoa Households with Opportunities and Education Solutions" (ECHOES) program. This public-private partnership is funded by the U.S. Agency for International Development (USAID) with private sector support from Mars Incorporated, Kraft Foods, The Hershey Company, Starbucks Coffee Company, ED&F Man, Olam International Ltd, Fazer Chocolate, Norwegian Association of Chocolate Manufacturers, and teh Jacobs Foundation. We are pleased to partner with IFESH and Winrock in the implementation of the program, and to have the active support from Ministries of Education in Ghana and Cote d'Ivoire. Below is an article written in the Ghanaian Journal, with highlights from the meeting. Our special thanks to Mrs. Josephine Kuffour-Duah, National Community Participation Coordinator of the Basic Education Division of the Ghana Education Service (GES), for helping to host the meeting.

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By William Beeko

The World Cocoa Foundation and the United States Agency for International Development (USAID) in collaboration with Winrock International and ECHOES (Empowering Cocoa Households with Opportunities and Education Solutions), has held a stakeholders meeting in Accra, with the aim of strengthening cocoa growing communities by expanding opportunities for the youth and young adults through relevant cocoa farming education.

The meeting brought together participants from the Non Governmental Organization sector and high profiled people who are concerned about the plight of cocoa farmers and cocoa production in West Africa.

In a speech delivered on his behalf by the National Community Participation Coordinator of the Basic Education Division of the Ghana Education Service (GES), Mrs. Josephine Kuffour-Duah, the Minister of Education Mr. Tetteh Enyo said since the year 2007, the Basic Education Division (BED) of the Ghana Education Service has been collaborating with ECHOES to access the ECHOES programme in Ghana.

She said the BED involved itself greatly in the initial stages of the inception of the laudable ECHOES programme.

She indicated that the division has watched it carefully to grow and nurturing it into a successful and useful programme for some selected schools in some communities of the cocoa growing areas in Ghana.

“ECHOES has been established in two pilot countries, Ghana and La Cote D’ ivoire and I must say that the coordination has been excellent,” Mrs. Josephine Kuffour-Duah said, adding that, “indeed, the integration of basic education with the livelihood education has really proved itself as a workable model that has been cherished in the fortunate selected schools and their perspective communities.”

She noted that there has been tremendous improvement in the relationship between ECHOES staffs and the government officials in the concerned ministries.

“Much recognition has been given by our service and contributed in granting permission to implementers to carry out activities in the selected schools; and we hope this fruitful step will go a long way for sustainability,” she intimated.

In an interview with the media, the Education Program Director of the World Cocoa Foundation, Mr. Charlie Feezle underscored the need for the youth in West Africa to get actively involved in cocoa farming since it is a lucrative venture.

“We the major stakeholders of the industry would ensure that the capacity of the youth is well built to execute this task to perfection; we therefore need everybody’s contribution whether NGOs, corporate organizations and traditional rulers as an effort to achieve this goal,” he pointed out.


Norway Sponsor visits ECHOES program in Ghana and Cote d'Ivoire

Entry: Dag Kjetil Øyna
Norwegian Association of Chocolate Manufacturers

My name is Dag Kjetil Øyna , and I head the Norwegian Association of Chocolate Manufacturers, based in Oslo. This month I have just returned from a trip to Ghana and Côte d'Ivoire to visit programs that my organization and member companies co-fund with the World Cocoa Foundation and their partners.

Overall, I can say that the ECHOES program is making a difference! And it is sustainable. The villages take over and continue the work and pursue the goals after we have left. I could see that when I visited program sites in Cöte d’Ivoire this March. I was impressed by the commitment of the people involved – on all sides – including the young people benefiting from the program, the leaders and teachers in the villages, as well as the dedicated trainers and staff from Winrock, IFESH and ICI.

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In the villages of Daguikoi and Bieby, we met proud people who told us how important the program was to them. I was very impressed when I heard some of the village elders tell me that they needed to learn from the young!

In Adzopé, I had the opportunity to meet with young people in an ECHOES Agriculture Club. They were learning about how to market. They were meeting on a Saturday to get a better appreciation of how to grow and market crops. There was also a skit demonstrating health issues important to the community, including HIV/AIDS prevention. They were good actors and delivered some important messages. I also saw some youth garden plots, with lettuce, eggplants and other vegetables. Cocoa was produced in bags to be planted later on.

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ECHOES is a very holistic and inclusive program, with NGO, government and community partners in Côte d’Ivoire and Ghana. I see the advantage of the various parts of the program coordinating together, so there is not fragmentation and incompatibility of differeent smaller projects. That was not the case with ECHOES. I saw a substantial good will to cooperate and a good coordination.

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In the WCF/ECHOES stakeholders meeting in Accra 9 March, I really experienced a good will from all partners to team up towards common goals – and a hope and pray to all donors to continue the project for two more years.... it takes some years to grow trees...

Thanks to those making all meetings we had in Accra and Abidjan and field visits possible, and a very special thank to Vicki Walker of Winrock, who made this possible.


Trinidad Chocolate: Bean to Bar

Entry: Bill Guyton

Greetings from Port of Spain, Trinidad. I am here today attending a conference. Tomorrow I plan to visit the Cocoa Research Unit (CRU) to see some of the research supported by the World Cocoa Foundation on breeding trees resistent to fungal diseases (more details to follow).

At the conference today, I had the opportunity to meet Ms. Isabel Brash, a young entrepreneur who is producing Cocobel single origin chocolates. Her story is an interesting one. Isabel began exploring bean to bar through www.chocolatealchemy.com and did the chocolate manufacturing/marketing professional chocolatier course through www.ecolechocolat.com.
Her brother owns a 45 acre cocoa and coffee farm, formally part of Queensland Estate, which is now called Rancho Quemado. The family farm, along with Isabel's marketing talents, provided the opportunity to produce "bean to bar" chocolate and have already planted 3000 trees on the estate early this year.

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Cocobel was officially formed last week. A local roaster and grinder in Trinidad helped process the cocoa from the family farm so that Isabel could test different recipes in her own kitchen. I sampled the chocolate she had which had an excellent taste.

The goal of the company is to plant more than 5,000 new cocoa seedlings on the farm in 2009, while exploring the export market for single origin bars from Trinidad.

We wish Isabel, her family and colleagues all the best on this new venture and hope she will keep us updated on Cocobel's progress. Her email is cocobelchocolates@yahoo.com. A website is being developed.

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